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When you begin to think of it logically, you know how important it is for your audio project to have the right voice behind it. After all, voices are powerful. In spite of the fact that they often take a backseat in our minds to the way a person looks, without the correct voice, looks ain't nothin'. And if the voice is all you have to go on - for instance, in a radio commercial - then the voice becomes the most important thing in the world.

A person who understands just how to use their voice can control another person just by speaking. This is a startling concept the first time you consider it, but when you think about some of the most famous voices in the world, you will understand how true that is. Consider, for example, the actor Michael Wincott.

He's an attractive guy, but of course in the world of acting that doesn't mean a whole lot. Good-looking guys are a dime a dozen. But this guy gets role after role after role based on the power of his voice. He has a voice that can keep you make you walk on egg shells, long after the movie is over, because you're just a little worried that the latest Michael Wincott character may just be waiting to pounce. Remember the movie, The Count of Monte Cristo? He was the warden with the whip and the gravelly voice. Fans of the movie weren't quite sure which was more frightening, the whip or that voice. That voice is what gets him work.

Then there's Clint Eastwood. Of course, that unflinching, squinty stare of his is something to write home about. But what do people do when they're attempting their best Eastwood impression? They give some love to the stare, but mostly they copy the way he said, Come on punk. Make my day. Like Wincott, Eastwood has a gravelly characteristic in his voice. But in his younger days, he knew where all the pauses were supposed to be, and that made him something worth watching. He was worth watching because he was worth hearing.

Another actor who understood the concept of using his voice was Marlon Brando. Now this guy had a nasally cotton-mouth voice that, untrained, would have grated on the ear. But he became an actor. He learned how to speak. He took something that stood out and made it a trademark. The rest, my friend, was timing. When he said, I made him an offer he couldn't refuse, as the Godfather, he didn't just say a cleverly written line he said it with emphasis. With weight. What we are responding to isn't something these guys do instinctively. They've had training. Therefore, when they delivered those lines, the audience never knew what hit them. But they knew that it was important.

Naturally, Michael Wincott, Clint Eastwood and Marlon Brando won't be available for your commercial, but they make great models to study when you are studying about how voices affect audiences. You want to use some of the same principals in picking out your voice actor, or in making up your mind whether to use one. You are not the only person with a message for the public. There are thousands of other messages out there in addition to yours. You will have to persuade listeners, and that means getting and keeping their attention. A powerful voice can accomplish that.

Terry Daniel Provides High-Quality Voice Over Talent for Every Kind of Media. Visit His Website for a Demonstration of His Voice Over Services at: http://AmazingVoiceTalent.com